Amazon now has two parallel lines of Fire tablets at various price points for two distinct audiences — adults and children. Each line comes in 7-inch, 8-inch, and 10-inch versions with different screen resolutions and storage options. And unlike most electronic gadgets and even the best Android tablets, these Fire devices also come in a variety of fun colors. So, that may leave you wondering what color Fire Tablet should I buy? We’ll tell you what our favorites are from each Fire Tablet model, and let’s see if you agree!

Calming comfort

Fire HD 8 (2020) – Twilight Blue

Staff Pick for Adults

The Fire HD 8 (10th Gen) was recently updated to match the overall color scheme of the Fire. Out of all of the available colors, my favorite (by a longshot) is Twilight Blue. There’s something so calming and peaceful about it!

$90 at Amazon $90 at Best Buy

Glowing gadget

Fire HD 8 Kids (2020) 32GB – Pink

Staff Pick for Kids

Something about this color just makes me smile. Perhaps it’s how the bright pink pops and reminds of bubble gum or cotton candy. Whatever it is, the bold color will surely stand out and make it easier to locate in that mess of toys!

$140 at Amazon $140 at Best Buy

Total tranquility

Fire 7 (2019) – Sage Green

The subtle green tones of the Sage Green Fire 7 (9th Gen) tablet will immediately put you in a relaxed and comfortable mood. You’ll not want to put a case on it (not that you need to, as Fire tablets are pretty durable), but if you do, be sure to pick up one of Amazon’s first-party cases to match.

$50 at Amazon $50 at Best Buy

The new coolness

Fire HD 8 Plus (2020) – Slate

The latest and most premier edition to the Fire tablet lineup has a lot going for it on the inside but not a whole lot of options on the outside. In fact, there is just one colorway available currently, and that is Slate. This is lighter than the regular Black option but carries an understated elegance suitable for a top-tier tablet.

$110 at Amazon $110 at Best Buy

Olive that one

Fire HD 10 (2021) – Olive

The Olive color from the Fire HD 10 (10th Gen) takes the Sage green found on the Fire 7 and adds depth. It has a richness to the hue that adds a lot of character to this unique color. It’s rare to find a shade of green like this on tech these days, and the Fire HD 10 looks stunning with it on.

$150 at Amazon $150 at Best Buy

Portable purple pal

Fire 7 Kids (2019) – Purple

I think purple is the perfect color for this small-sized tablet. It provides a nice pop of color and a protective case without blinding you with neon nonsense. 90s’ singing dinosaurs or 70’s burger monsters be damned; this is a color that I think should come to even more products.

$100 at Amazon $100 at Best Buy

Blasting blue

Fire HD 10 Kids (2021) – Aquamarine

When Amazon refreshed the grown-up version of the Fire HD 10 in 2021, the upgrades trickled into the Kids tablet sector. Breaking away from the traditional blue, pink, and purple, the new models get some great new color choices for the case. My favorite has to be the unique Aquamarine color combo.

$200 at Amazon $200 at Amazon

Deep blue see

I’ve said it before, and I’ll say it again — blue all the things! Of course, not all blues are created equal. Some are too bright, others too dark, and still others too green. This shade that Amazon calls Twilight Blue is just right.

Twilight Blue is dark enough to have some visual drama, but not too dark to lose that effect. It reminds me of the waters of the Adriatic Sea off of Croatia or the bottom of a fancy resort pool; just the mental image of those scenes is already relaxing. Of course, if this isn’t your jam, Amazon has several other colors in the Fire Hd 8 (10th Gen) palette that you may like better, such as traditional Black, a rosy Plum, and a glacial White. All very calming tones to get out of the way of your Fire HD 8 experience.

Twilight Blue

Fire HD 8 (2020)

$90 at Amazon $90 at Best Buy

If you want a calm, relaxing color for your tablet, then the Twilight Blue hue is for you.

Sage advice

The Fire 7 (9th Gen) was one of the first batches of tablets to update Amazon’s new earthy tones like the Fire HD 10 and HD 8. And I have to say, these muted colors look pretty fantastic on this small device.

I’m partial to the Sage Green because it just makes me feel at ease and relaxed and ready to enjoy my favorite Prime Video show or Kindle e-book. This is the perfect color for the perfect portable entertainment device.

Sage Green

Fire 7 (2019)

$50 at Amazon $50 at Best Buy

When Kermit said, “It’s not easy being green,” I don’t think he considered just how great the Sage would look on the Fire 7 tablet.

It’s so rich

Whereas the Fire 7 tablet above has a calming sage green, in 2021, the Fire HD 10 brought a new shade of green with an olive hue. While this makes two green choices in a row, these two colors aren’t the same and can evoke different feelings when gazed upon.

The olive green color adds richness to the calming sage green of the Fire 7 tablet. On the Fire HD 10, the olive color has space to stand out and show off the depth this color offers. If white is a little too dull for you, consider one of the other colors, like Denim, Lavender, or the traditional color for all gadgets, Black.


Fire HD 10 (2021)

$90 at Amazon $90 at Best Buy

The olive Fire HD 10 offers a unique color option not commonly found on gadgets and is a great look for those who want different but not a blast of color.

Understated style

As the first “plus” tablet in the Fire lineup, Amazon decided that the Fire HD 8 Plus would stand out based on impressive features like fast charging, wireless charging, and better internals. Therefore, the company didn’t feel the need to muddy the waters with additional color options.

In my opinion, if you were someone who would normally opt for a black gadget, you’ll be quite pleased with this color. Plus, you can slip on any Fire HD 8 cover or case to add a pop of color if you wish. So that’s having the best of both worlds if you really think about it!


Fire HD 8 Plus (2020)

$110 at Amazon $110 at Best Buy

You could almost pull a Google and name this muted tone something like “Not Black,” but it’s pretty close to black and will go with any cases or accessories you may decide to add.

Proudly purple

The Kids Edition Fire tablets come in bright, cheery colors and include a matching bright and cheerful case for the perfect protective package. My favorite out of the three options available on the Fire 7 Kids Edition is the Purple color.

To my eyes, the Purple is attractive and playful without being too brash and flamboyant. But, of course, if you or your child prefer, you can instead pick up a bright Blue or perky Pink. Whichever you go with, there will be no doubt what age bracket this device is for.


Fire 7 Kids Edition

$100 at Amazon $100 at Best Buy

The Purple Fire HD 7 Kids Edition tablet is probably the most conservative color in the lineup. If you are opposed to bold colors, this is the one to pick up.

Bubble gum bright

This bright pink color is one of my favorite options among Amazon’s kiddie tablets. It presents the right balance of warmth and color without being blinding. It brings to mind going to a carnival and getting tons of junk food like bubble gum balls, ice cream, and cotton candy.

If pink isn’t to your taste, you can still choose from the popular Blue and Purple options available on every Fire Kids Edition tablet.


Fire HD 8 Kids (2020)

$140 at Amazon
$140 at Best Buy

The sweet Pink of the Fire HD 8 Kids Edition is my pick as the best color Fire tablet for kids. It’s a happy hue that will keep your little ones occupied for as long as their Amazon Kids+ restrictions will let them.

Shades of blue

For the Fire HD 10 Kids tablet in 2021, Amazon ushered in some new color choices, and the one that’s the biggest departure from previous options is the two-tone aquamarine. A fun and bright, but not too bold color make up the majority of the case. Then the handle/stand stands out in a complementary and unique green color.

If the unique shade of turquoise is not your thing for whatever reason, Amazon offers this top tablet for tots in its kids lavender with a purple handle and Sky Blue with an aquamarine handle to check out as well.


Fire HD 10 Kids Edition (2021)

$200 at Amazon $200 at Amazon

The bright aquamarine really pops around the large screen of the Fire HD 10 Kids Edition. It’s no powder puff, though, as it can withstand anything your tiny tot can throw at it!

Read More

Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x