Apple CEO Tim Cook greets customers at new The Grove store

Apple CEO Tim Cook greets customers at new The Grove store

November 19, 2021 0 By [email protected] (AppleInsider Staff)

Apple on Friday opened the doors to a new Apple Store at The Grove in Los Angeles, nearly doubling the size of the original location that operated from 2002 to this week.

Apple CEO Tim Cook and retail chief Deirdre O’Brien were on hand for the grand opening of the company’s latest retail experience, which holds court in a newly designed building positioned in the shopping destination’s open-air plaza.The building features typical Apple Store architectural touches like a towering all-glass facade topped by metal roof that extends past the entryway to offer cover from the elements. Generous clearance between the roof and the stone walls allows sunlight to flood into a wide open sales floor, while the mirrored ceiling — a first for an Apple retail outlet — gives the feel of a more expansive interior space.

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