Apple services chief Eddy Cue says that Spatial Audio and Dolby Atmos could be the “game-changer” that the music industry has been waiting for, while lossless audio will be a much more niche feature.

Credit: Apple

Apple on Monday launched Spatial Audio and Lossless Audio content, bringing immersive 3D streaming and higher-quality audio to Apple Music. A day after the launch, Cue spoke with Billboard to discuss the release of the new Apple Music features.

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