Facebook hopes to promote “offline transactions,” between creators and companies, allowing creators to sidestep Apple’s 30% in-app purchase fee.

Apple’s 30% fee on in-app purchases has always been a hot button issue, with many companies attempting to figure out ways to skirt the fee entirely. One notable case was Epic, who allowed customers to purchase items via credit card from within the Fortnite app. Unsurprisingly, this resulted in Fortnite being removed from the App Store, and spurred an ongoing legal battle.Facebook, and its subsidiary, Instagram, now have plans to sidestep the fee, too, but without incurring the wrath of Apple’s legal team.

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