Roku introduces Live TV Zone for easy access to live programs and apps

Roku introduces Live TV Zone for easy access to live programs and apps

January 11, 2022 0 By Derrek Lee

Roku is rolling out a new feature onto its platform that will make live TV programming more accessible to users with the new Live TV Zone.

It’s a new hub that will consist of all the live TV apps and services available on the platform, making it easy for users to hop into whatever they’re subscribed to. This includes Roku’s own Live TV channel guide, of course, and also has YouTube TV, Fubo, Hulu, and more.

Users can access Live TV Zone from the left-hand navigation menu by selecting “Live TV” or searching for “Live TV Zone.” From there, the hub will present live TV apps and “cable alternatives.”

The hub represents Roku’s latest push into live streaming content. Last year, the 10.5 update allowed users to add the Live TV channel guide to their home screen, giving them instant access to Roku’s more than 200 live channels.

Roku says the new hub is the result of a survey it conducted last year alongside the National Research Group (NRG). They surveyed more than 2800 people, of which 61% of those without traditional pay-TV still watch live news multiple times a week. The survey also revealed that the streaming sports audience is catching up to those that watch it on traditional cable.

The update should be available on the best Roku devices from today.

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