Tumblr for iOS updated with ‘sensitive content’ toggle to comply with App Store guidelines

Tumblr for iOS updated with ‘sensitive content’ toggle to comply with App Store guidelines

January 11, 2022 0 By Filipe Espósito


Tumblr for iOS updated with ‘sensitive content’ toggle to comply with App Store guidelines


Tumblr has recently been hiding some search results in its iOS app due to Apple guidelines restricting sensitive content on the App Store. Now the social network has updated its app to include a new toggle that lets users choose whether or not to view such content when using Tumblr on an iPhone or iPad.

As noted by TechCrunch, searches for sensitive terms like “marijuana” didn’t return any results in Tumblr’s iOS app. However, the latest version of the app now shows a popup asking users if they want to disable the sensitive content filter when searching for any of the restricted terms.

Woah, hang on there. This content has been hidden on iOS because of its potentially sensitive or explicit nature. If you’re sure you’d like to see it anyway, you can opt into sensitive content in your settings.

The “Hide Sensitive Content” option is enabled by default to comply with App Store rules. In addition to hiding sensitive search results, it also hides recommendations for posts and blogs with related content when enabled.

It’s worth noting that, according to Tumblr, sensitive content is different from adult content – which was completely banned from the social network in 2018 after Tumblr’s iOS app was removed from the App Store as Apple claimed it provided easy access to child pornography. Tumblr then decided to remove all adult and pornographic content from the social network.

“These latest updates provide more control to our community on the iOS app to build the experience that fits them best, and to explore the content that they find interesting,” Tumblr said in a company blog post. “While the experience for our community is a top priority, we must also comply with Apple’s App Store Guidelines and our own guidelines.”

The Tumblr app is available for free on the App Store for iPhone and iPad.

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About the Author

Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.

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