october apple event

Apple has announced a special virtual event for later this month. The event, believed to focus on the introduction of new Macs, will take place on Monday, October 30. It will be a virtual event, streamed via Apple’s website, at the spooky Halloween Eve time of 5 p.m. PT/ 8 p.m. ET.

Apple October event: ‘Scary fast’

Unlike the past several Apple events, the “Scary fast” event will be held completely virtually. There is no in-person component for members of the press. Anyone will be able to tune in live via Apple’s website, YouTube, and the Apple TV app.

This also marks Apple’s first nighttime event, taking place at 5 p.m. PT / 8 p.m. ET. In the past, Apple events have generally been held at the much-more-reasonable time of 10 a.m. PT / 1 p.m. ET.

Apple’s October event is expected to focus on the introduction of new Macs. The company is rumored to have a new iMac in the works and possible updates to the MacBook Pro.

Apple announces special event for October 30: ‘Scary fast’ – 9to5Mac

On Apple’s Events website, there is an animated version of the invite artwork where the Apple logo transforms into a Finder-style spooky face. A clear hint at new Macs, as if there was any doubt.

One lingering question is whether or not Apple is ready to unveil its next-generation M3 chip. It’s possible that the new iMac will be powered by the M2 chip that was first unveiled at WWDC 2022. The “Scary fast” tagline, however, seems to imply that more dramatic upgrades are on the way.

Apple unveiled the current M1 iMac way back in April 2021 with the M1 chip. It featured an all new ultra-thin design, available in a range of unique colors. The 24-inch iMac, however, hasn’t been updated since then.

In January, Apple held a virtual event of sorts to announce the updated 14-inch and 16-inch MacBook Pro with M2 chips. This “event” wasn’t pre-announced and instead came in the form of press releases on Apple’s website and a video published – not live-streamed – on YouTube.

What do you think Apple has up its sleeve for the October 30 “Spooky fast” event? Could the company have some surprises in store? Let us know what you think down in the comments.

Follow ChanceThreadsTwitterInstagram, and Mastodon

Add 9to5Mac to your Google News feed. 

FTC: We use income earning auto affiliate links. More.

Apple announces special event for October 30: ‘Scary fast’ – 9to5Mac

[ For more curated Apple news, check out the main news page here]

The post Apple announces special event for October 30: ‘Scary fast’ – 9to5Mac first appeared on

New reasons to get excited everyday.

Get the latest tech news delivered right in your mailbox

You may also like

Notify of
Inline Feedbacks
View all comments

More in Apple