Apple is secretly developing a chatbot to rival ChatGPT – Talk Android

Apple’s secretive AI project has reportedly made significant strides in recent months. After struggling with Siri updates earlier this year, the tech giant has apparently developed an internal chatbot that rivals ChatGPT’s capabilities. This breakthrough comes after a major reorganization of Apple’s AI teams and renewed focus on competing in the increasingly crowded AI assistant market.

The race for AI dominance intensified in 2025, with major tech companies vying for supremacy in conversational assistants. Despite its initial setbacks with promised Siri upgrades, Apple has been working behind the scenes to catch up with competitors. According to recent reports, the Cupertino-based company has made remarkable progress in developing an advanced chatbot that could potentially transform how users interact with Apple devices.

Apple’s AI ambitions face initial hurdles

Apple’s journey toward advanced AI integration hasn’t been smooth. The company faced significant challenges earlier this year when it delayed its much-anticipated Siri upgrade. Initially announced at last year’s WWDC, the enhanced assistant was expected to revolutionize user interactions with iOS devices.

The situation became so problematic that Apple took the unusual step of removing several advertisements featuring the upgraded Siri. This public retreat signaled serious issues with the development process and prompted a thorough reassessment of Apple’s AI strategy.

In response to these setbacks, Apple’s leadership initiated a comprehensive reorganization of its AI teams in early 2025. This restructuring involved:

• Reassigning key personnel to prioritize conversational AI development
• Establishing dedicated AI research facilities in Zurich
• Focusing resources on building an entirely new foundation for Siri
• Accelerating development cycles with more aggressive timelines

Breakthrough developments in Apple’s chatbot technology

According to Bloomberg’s recent investigation, Apple has made extraordinary progress in just six months. Sources within the company claim that Apple now has a chatbot that can rival “recent versions of ChatGPT” regarding capabilities and performance.

Mark Gurman’s report suggests that some Apple executives consider their internal chatbot on par with the latest iterations of OpenAI’s flagship product. This represents a dramatic turnaround for a company that appeared to be falling behind in the AI race just months ago.

One of the most significant innovations being tested is allowing the assistant to search the web independently and cross-reference data from multiple sources. This capability would address one of Siri’s longstanding limitations compared to more advanced AI systems.

The future of AI at Apple

Beyond the chatbot development, Apple executives are reportedly optimistic about another delayed feature enabling Siri to interact more effectively with iOS applications. This functionality would significantly simplify voice control of iPhone features, potentially transforming how users engage with their devices.

The company has established specialized AI offices in Zurich, where teams are working intensively on a completely revamped version of Siri powered by large language models. According to internal sources, this new assistant bears little resemblance to the original Siri architecture.

Despite these promising developments, Apple is taking a cautious approach to public releases. The company likely won’t include these major AI upgrades in iOS 19, instead focusing on incremental improvements to existing Apple Intelligence features. This strategy reflects lessons learned from the earlier Siri announcement missteps.

In the interim, Apple may introduce third-party AI options to its ecosystem, potentially including:

1. Google’s Gemini integration
2. Perplexity’s advanced search engine
3. Other specialized AI tools for specific functions

Reshaping the AI assistant landscape

The tech landscape could see a significant shift if Apple’s internal reports about its chatbot’s capabilities prove accurate. For years, Apple has lagged behind competitors in conversational AI, despite being a pioneer with Siri’s initial launch.

The timing of any public release remains uncertain. Apple typically unveils major software updates at its annual WWDC event, but given the company’s recent experiences with overpromising on AI features, a more measured approach seems likely.

What’s clear is that Apple hasn’t abandoned its AI ambitions. Rather than rushing an inferior product to market, the company appears to be taking the time necessary to develop something truly competitive in an increasingly sophisticated AI assistant market. When this technology finally reaches consumers, it may represent the most significant evolution of Siri since its introduction more than a decade ago.