Apple loses third executive in two months in ongoing wave of company departures

Pete Distad, Apple’s senior director of Video, Sports, and Apple TV+, is set to depart the company later in May.

Apple is losing yet another top executive following the departure of two executives in the last month.

Apple executive Pete Distad is leaving Apple after nearly a decade with the company. Distad joined up with Apple in August 2013 and led Apple’s video and sports services. He also previously led the Apple TV hardware product marketing team.

Currently, it’s not known why Distad is leaving Apple. There is no word on his future plans.

According to Bloomberg, Apple will be elevating sports content executive Jim DeLorenzo to replace Distad on the sports side, and it’s now seeking a replacement for the TV business duties.

And, Distad’s departure isn’t the only one in 2023. Two prominent executives have headed out in the last month.

Vice President of engineering Mike Abbott recently departed Apple to lead auto maker GM’s newly created software department. Sales executive Doug Beck left Apple to pursue a full-time position with the Department of Defense.

Amber worked at MacNN and Electronista from 2015 until 2017, reviewing software, apps, games, and tech accessories. In 2019, she signed up with AppleInsider, where she covers all things Apple, with a focus on tech reviews, Apple TV+ developments, and environmental concerns surrounding big tech.