Apple is offering a rare opportunity for businesses to buy MacBook Pro models in bulk at a steep discount. According to a new report from Bloomberg, businesses looking to buy the newest 14-inch and 16-inch MacBook Pro can get as much as 10% off their purchase. The promo comes as Apple battles a forecasted drop in Mac revenue in the important holiday quarterâ€¦
This is an unusual promotion from Apple, with the 10% discount topping â€œthe typical markdown given to small and midsize businesses.â€ Marketing material for this promotion describes it as a â€œvery special Mac campaign,â€ according to todayâ€™s report.
In its marketing material, Apple has described the new promotion as a â€œvery special Mac campaign.â€ Sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest.Â
Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasnâ€™t touted an offering like this in half a decade, declined to comment.Â
If a business buys between 5 and 24 MacBook Pros, they will receive a discount of 8%. Businesses buying 25 units or more will get 10% off their purchase. The purchase can be any combination of 14-inch and 16-inch MacBook Pro configurations. The promotion is set to run through December 24.
Again, this is a rare promotion for Apple but it comes as the company warned investors of a â€œsubstanialâ€ drop in Mac revenue for the holiday quarter compared to last year. For context, Apple reported Mac revenue of $10.85 billion for Q1 2022, a new record and an increase of 25% year-over-year.
Apple might also be looking to reduce inventory of the 14-inch and 16-inch MacBook Pro models, as it is set to release updated versions with M2 chips inside sometime in early 2023. The company could also be hoping that boosted enterprise Mac sales can help make up for iPhone 14 Pro and iPhone 14 Pro Max supply constraints.
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