Apple promotes the A18 Pro chip in new iPhone 16 Pro ad

Apple has been running many different ads to promote the iPhone 16 – and most of them are related to Apple Intelligence. This time, however, the company has launched a new ad focused on highlighting the performance of the A18 Pro chip, which powers the iPhone 16 Pro models.

Named “All Systems Pro,” the ad shows a NASA-style control room. However, rather than controlling a rocket launch, the people in the room are gearing up to launch the iPhone 16 Pro.

The ad plays on the fact that the A18 Pro chip has an advanced Neural Engine and an image signal processor capable of capturing 4K video at 120fps. At the end of the ad, the video also highlights the fact that the latest iPhones also have a USB-C port.

“A18 Pro has a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features like Camera Control, and delivers enhanced graphics performance for next-level gaming,” the video description reads.

Last month, Apple also launched other iPhone 16 Pro ads promoting 4K 120fps videos and the new Camera Control. However, most of the ads for this year’s iPhones are focused on Apple Intelligence features.

You can watch the new ad below or on the YouTube website:

In the US, the iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max starts at $1,199. Be sure to take a look at Amazon for the best deals on iPhones.

Read also

• Apple’s best selling iPhone models aren’t what you’d expect, but there’s a good reason
• This is what it costs to repair your own iPhone 16 or 16 Pro
• Best iPhone 16 Pro pictures I’ve seen yet
• iPhone 16 Pro one month later: This one improvement convinced me to upgrade
• Stunning iPhone 16 Pro cinematic video footage, including attaching it to a drone

Add 9to5Mac to your Google News feed.