Apple steals Nothing’s creative lead and Carl Pei isn’t done talking to Tim Cook yet

Big Transfer in Big Tech! Mladen M. Hoyss, previously Software Creative Director at Nothing, is now a part of the Apple Design Team!

He announced the change via an

X post himself, simply stating “New beginning at Apple” (plus the Cupertino company logo), and got

Carl Pei, his former boss, to congratulate him:

Besides the “Congrats dude, proud of you!” praise that Carl Pei expresses, Nothing’s CEO takes the opportunity to tease Apple’s CEO and says to

Tim Cook:

In a 2023 interview, Mladen M. Hoyss, then Software Creative Director at Nothing, shared the company’s vision for Nothing OS 2.0. He explained that from the outset, Nothing aimed to create a clean, minimal layer over Android – one that stripped away the visual clutter common on most smartphones. Hoyss criticized standard home screens as little more than scrollable pages of corporate logos, arguing that a true “home” should be more thoughtful and meaningful.

He also emphasized that Nothing would avoid making overblown promises, focusing instead on building stable, visually refined products. His comments underscored the company’s broader goal: to rethink smartphone software by cutting through noise and focusing on purposeful design.

Image source – X

“All the best brother – until our paths cross again”, Nothing co-founder Akis Evangelidis said to Hoyss, and the latter responded with “Until we run a marathon together”.

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Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.