Apple TV+ is stealing streaming share from Netflix | Philip Elmer‑DeWittJuly 8, 2022
From Ed Hardy’s “Apple TV+ keeps finding new viewers to grow faster than rivals” posted Wednesday on Cult of Mac:
Apple TV+ saw strong growth in spring 2022, according to a company that tracks viewership. It grew to 6% of the U.S. streaming market.
During the same quarter, Netflix stayed on top but dropped by two percentage points. It’s now just ahead of Amazon Prime Video.
“HBO Max and Apple TV+ continue to have the highest growth rate in the U.S.,” noted JustWatch. Apple doesn’t report subscriber numbers, so it’s up to analysts like JustWatch to estimate how well Cupertino is competing.
2022 brought the release of Severance and CODA, both of which drew large audiences for Apple’s streaming service and surely contributed to growth.
Another recent study found that Apple TV+ subscribers seem much more satisfied with the streaming service than they were a year ago.
My take: Ted Lasso got them in the door, CODA sealed the deal.
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