web analytics
Apple

Apple Users Are Keeping Their Devices for Longer as Upgrades Slow

From www.macrumors.com

Apple users are holding onto their devices for increasingly long periods of time as upgrade cycles slow, data from Consumer Intelligence Research Partners (CIRP) suggests.

homekit devices feature orange3
In recent years, a shift has occurred in the behavior of Apple customers, who are increasingly opting to retain their iPhones, iPads, and Macs for extended periods before upgrading. In the most recent 12-month period, 71% of iPhone owners and 68% of Mac owners reported that their previous device was over two years old, up from 63% and 59%, respectively, in 2020.

In the specific case of the Mac, CIRP indicates a substantial increase in the length of time users keep their devices. Currently, 56% of Mac customers hold onto their laptops or desktops for three years or more, a significant rise from 40% in 2020. This trend has led to a decline in shorter lifecycle lengths, with fewer users keeping their Macs for less than three years. CIRP’s research suggests that the transition to Apple Silicon, which began in 2020 with the introduction of the M1 chip, has played a crucial role in this shift. ‌Apple Silicon‌ has delivered significant performance and energy efficiency improvements, making Macs more capable of handling demanding tasks for several years.

cirp 2020 2024Age of previous Mac for Apple customers buying a new Mac (12 months ending March of each year)

The economic impact of the COVID-19 pandemic also likely influenced consumer behavior. During the early stages of the pandemic, there was a surge in demand for technology to support remote work and online education, but economic uncertainy followed and many consumers became more cautious with their spending, opting to maximize the lifespan of their existing devices rather than investing in new ones. Battery life improvements in MacBooks have also reached a satisfactory threshold for many users, further reducing the incentive to upgrade frequently.

This phenomenon has similarly been noted by Bloomberg‘s Mark Gurman, who recently said that the percentage of ‌iPhone‌ and Mac users whose previous device was older than two years has risen sharply. He attributed the shift to several factors, including fewer significant features in new models, improved durability and reliability of devices, and changing user needs. The increased reliance on streaming services and web-based applications means that for many users, their current devices remain sufficiently powerful and capable for everyday tasks. As a result, the traditional motivations for frequent upgrades, such as the need for better cameras, more storage, or faster processing speeds, have diminished.

Popular Stories

10 Reasons to Wait for Next Year’s iPhone 17

Apple’s iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple’s 2025 smartphone lineup. If you plan to skip…

iPhone 17 ‘Slim’: Everything We Know So Far

In 2025, Apple is expected to discontinue the iPhone “Plus” device in its iPhone 17 lineup to make way for an iPhone “Slim” – although it may not actually be called this when it debuts in the fall of next year. Even though the iPhone 16 series launch is still over two months away, when you consider that we learned about larger displays on the iPhone 16 Pro models way back in May 2023, rumors…

Everything New in iOS 18 Beta 3

Monday July 8, 2024 12:54 pm PDT by

With the third betas of iOS 18 and iPadOS 18 that Apple released today, there are additional tweaks to a number of features like Dark Mode icons, the Photos app, emoji in Messages, and more, with Apple appearing to be preparing for the launch of Apple Intelligence. Apple will continue updating iOS 18‌ over the course of the next couple of months, refining the beta prior to its launch….

Apple Leak Confirms Four iPhone 16 Models With Same A18 Chip

Tuesday July 2, 2024 9:48 am PDT by

Code discovered in Apple’s backend by Nicolás Alvarez and shared with MacRumors confirms Apple’s plans to release four iPhone 16 models this year, and it indicates that the devices will all have the same A-series chip. There are mentions of new model numbers that are not associated with existing iPhones, and that have the numbering scheme Apple uses for its flagship devices. The code…

Best Buy Takes Up to $500 Off M3 MacBook Pro in New Sale

Best Buy this weekend is offering a big selection of discounts on Apple’s late 2023 14-inch and 16-inch MacBook Pro, with up to $500 off select models. These deals are available to all shoppers and do not require a My Best Buy Plus or Total membership. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps…

[ For more curated Apple news, check out the main news page here]

The post Apple Users Are Keeping Their Devices for Longer as Upgrades Slow first appeared on www.macrumors.com

New reasons to get excited everyday.



Get the latest tech news delivered right in your mailbox

You may also like

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

More in Apple

0
Would love your thoughts, please comment.x
()
x