From bgr.com
In the latest CIRP report, the company analyzed sales of the current generation of Apple Watch models. Ahead of a refresh with Series 10, Ultra 3, and SE 3, CIRP wanted to understand how well Apple Watches have been selling.
According to the study, Series 9 (43%) and Series 8 (19%) were the best-selling models in the June quarter of 2024. Interestingly enough, Apple is still banned from selling Series 9 with blood oxygen monitor in the US, and Series 8 is only available through other retailers.
The Apple Watch SE 2 follows, with 12% of sales. Combined, the Apple Watch Ultra 2 (11%) and the first Ultra (9%) sold more than the SE 2 and Nike edition (5%) combined. However, it’s interesting to see that a large portion of customers are still buying older models.
In total, almost one in every three Apple Watches sold in this June quarter were from an older generation, which shows that Apple hasn’t made significant changes to justify the upgrade instead of saving some money.
Image source: CIRPAccording to CIRP, Apple Watch models break down similarly to iPhone and iPad sales, although with fewer sales of the most expensive Ultra models, at 20% combined. For both iPhone and iPad, the most expensive models generally account for one-quarter or more of total sales.
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