Battle of the sexes: Men and women like different iPhone models

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Although there isn’t much of an age difference in Apple device ownership, men and women prefer different iPhone models. Here’s how they differ.

Apple device ownership is mainly similar across various age groups, although there are more iPhone owners than Mac and iPad. And a new report from Consumer Intelligence Research Partners (CIRP) reveals another difference in Apple customers.

The data shows that men are more likely to buy an iPhone Pro model, while women prefer regular models. However, both genders that were surveyed equally prefer the iPhone SE.

The numbers between genders aren’t significantly different but reveal that 12% of female customers bought an iPhone 14 or 14 Plus, compared to 8% of male customers. Among men who purchased a new iPhone in 2022, 41% own either an iPhone 13 Pro/Max or iPhone 14 Pro/Max, as opposed to 33% of women.

The genders are more closely aligned for ownership of older iPhones, as 37% of male and female customers own an iPhone 12 or 13 in both base and mini models, and 7% of each gender owned an iPhone SE.

However, CIRP makes no assumptions about the cause of the gender disparity.

“We aren’t going to explore broader gender questions about motivation behind iPhone choices,” the firm writes. “Our database does not address ego, technology comfort, selfie habits, or hand-size issues relating to selecting a premium phone. We leave that speculation to the reader…”