Chelsea’s Cole ‘Cold’ Palmer glides away in new Beats ad – 9to5Mac

Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance and style. This time around, the ad is pretty cool. Literally.

If you’ve ever watched a soccer team step off the bus before kickoff, you’ve probably noticed at least a couple of players rocking Beats headphones on their heads or around their necks. That’s certainly not an accident.

Throughout the years, Beats has invested heavily in making sure its gear is synonymous with pregame swagger. From tennis phenom Zheng Qinwen to NBA icon LeBron James, Beats has spent a lot in its effort to cement its place in sports culture.

Today, it spent even more on a new ad featuring Chelsea’s Cole “Cold” Palmer. In the ad, Palmer aptly glides away wearing his Beats Studio Pro on an ice rink, before the tagline “some play, others glide” rounds out the ad.

Interestingly, there’s no product demo, no spec rundown, and not even a callout of the headphone name in the video. It’s yet another pure branding effort, which, frankly, is what Beats has always been better at than most.

Best Beats deals currently on Amazon

• Beats Studio Pro – Black: 29% off, at $249
• Beats Solo 4 – Slate Blue: 35% off, at $129
• Beats Pill – Statement Red: 33% off, at $99
• Beats Studio Buds – Black: 33% off, at $99

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