Europe smartphone shipments decline, but Apple grows thanks to 5G iPhone SE

Europe smartphone shipments decline, but Apple grows thanks to 5G iPhone SE

August 2, 2022 0 By José Adorno



In Q2 2022, Europe smartphone shipments declined 11% in a Year-Over-Year comparison, but Apple manage to grow shipments and market share, mostly because of its 5G-capable iPhone SE.

The data comes from a Counterpoint Research study; what’s interesting about this report is that while the iPhone SE had bad reception in the US, it now seems Apple can thank this affordable 5G iPhone – at least in Europe.

Although it still doesn’t seem the 5G iPhone SE will be able to turn a billion Android users into switchers, it helped the Cupertino company grow 3% when compared to Q2 2021. Shipment share also grows from 21% to 24% YoY.

The study shows the Europe smartphone market declined by 11% YoY and 13% QoQ to 40 million units in QW 2022, the lowest quarterly total since Q2 2020, but both Samsung and Apple managed to grow shipments and market share YoY. They also declined QoQ due to their withdrawal from the Russian market.

“It was a mixed bag of results in Q2 2022, and year-on-year comparisons mask complex market dynamics. Much has changed in Europe compared to last year and even last quarter, both from an industry and macro perspective,” said Jan Stryjak, Counterpoint Research’s associate director.

Stryjak believes the situation in Europe remains bleak for the rest of the year. “Many countries in Europe are slipping closer to a recession, and domestic political tensions in numerous countries beyond Russia and Ukraine are rising.”

The 5G iPhone SE launched in March. Available from $429, the 4.7-inch phone with a “classic design” has the A15 Bionic chip, a main 12MP camera with Deep Fusion technology, Smart HDR 4, and iP67 water resistance certificate.

You can read the full report by Counterpoint here.

How do you feel about the 5G iPhone SE? Share your thoughts in the comment section below.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

José Adorno

Brazilian tech Journalist. Author at 9to5Mac. Previously at tv globo, the main TV broadcaster in Latin America.

Got tips, feedback, or questions? [email protected]

You can read the original article here —> [ Read More ]

New reasons to get excited everyday.

Get the latest tech news delivered right in your mailbox

5 Reasons Why You Should Try Online Horse Race Betting

In many places around the world, horse races are an attraction that a lot of people love to watch. With the fast-paced action and thrill that each game provides, it is no longer surprising to know that millions of fans have grown fond of it.

NordLayer — more than a business VPN

Cybersecurity threats have become vast and more sophisticated. The rate of malware attacks and malicious activity counts within seconds despite the size or sector the organization belongs to — no one is safe enough to expect that foe actors will bypass vital company resources.


Don't miss a beat!!

We’d love to keep you updated with the latest tech news from across the internet!

Don't worry, we don’t spam!