Facebook Live Shopping to be discontinued in favor of Instagram Reels

Facebook Live Shopping to be discontinued in favor of Instagram Reels

August 3, 2022 0 By Filipe Espósito



Back in 2020, Facebook announced a new shopping experience for its users called “Facebook Live Shopping” so that people could shop directly from live streams on the social network. However, the company announced on Wednesday that Facebook Live Shopping is being discontinued.

As detailed by the company in a blog post, Facebook Live Shopping will be completely shut down as of October 1, 2022. From that date on, users will no longer be able to host any Live Shopping events on Facebook. Of course, Facebook Live will still be available for users, but without options to create and sell products during live broadcasts.

Facebook claims that consumer behavior has been changing, as most users of the social network seem to prefer short-format videos. This is why the company will now focus even more on Instagram Reels, which also has a similar option to let users tag products in a video.

Interestingly, Facebook is not the only platform that is abandoning live shopping experiences. Just a month ago, TikTok announced that it would no longer bring TikTok Live Shopping to the US after disappointing results with the feature in the UK. In China, TikTok’s home market, Live Shopping has become quite popular and lucrative, but the feature has never proved appealing with Western users.

According to internal TikTok reports, overall adoption of the Live Shopping feature was still “low and nascent,” which resulted in poor sales despite subsidies and cash incentives to encourage brands and influencers to use the platform. Facebook could be facing a similar situation with its own feature.

Last week, Meta (Mark Zuckerberg’s company that owns Facebook) reported its first-ever quarterly revenue drop. According to Wall Street analysts, competition with TikTok and Apple’s privacy guidelines have become a major challenge for the company.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.

You can read the original article here —> [ Read More ]

New reasons to get excited everyday.

Get the latest tech news delivered right in your mailbox

5 Reasons Why You Should Try Online Horse Race Betting

In many places around the world, horse races are an attraction that a lot of people love to watch. With the fast-paced action and thrill that each game provides, it is no longer surprising to know that millions of fans have grown fond of it.

NordLayer — more than a business VPN

Cybersecurity threats have become vast and more sophisticated. The rate of malware attacks and malicious activity counts within seconds despite the size or sector the organization belongs to — no one is safe enough to expect that foe actors will bypass vital company resources.


Don't miss a beat!!

We’d love to keep you updated with the latest tech news from across the internet!

Don't worry, we don’t spam!