The iPad Pro (2024) is undoubtedly the best tablet you can buy. Unfortunately, it’s also the most expensive. That’s almost certainly why we’re hearing news that demand for the tablet has dropped sharply.
DSCC’s Ross Young recently published a report noting that the M4 iPad Pro has been struggling recently following its promising May debut. According to the supply chain analyst, Apple initially expected to ship as many as 10 million panels of the 11-inch and 13-inch tablets. However, that number will likely drop to as little as 7 million before the end of the year. That’s certainly not good.
Weak sales of the more expensive 13-inch iPad Pro seem to have lowered Apple’s expectations. The tablet costs $1,299, while the 11-inch model costs $999 — and these are entry-level prices. The most expensive iPad Pro (2024) is $2,600. There could be other factors at play, but it seems pretty clear that high prices are holding things back.
This year’s iPad Pro models are noted for being Apple’s first products to feature an M4 chipset. The two models hold this title, although new MacBooks are expected to launch with M4, M4 Pro, and M4 Ultra chipsets this month.
The 2024 iPad Pro features an Ultra Retina XDR display with ProMotion technology, providing a 120Hz refresh rate for smooth visuals and vibrant colors. It also has a pro-grade camera system and a LiDAR scanner for immersive augmented reality experiences and improved photography capabilities. Additionally, the tablet offers all-day battery life, ensuring uninterrupted productivity and entertainment. It’s an undoubtedly powerful machine, but it all comes at a cost — and a big one.
The iPad Air (2024) launched simultaneously with the latest iPad Pro. This model, also available in 11-inch and 13-inch sizes, starts at $599 and includes many of the same features. Unless you’re a professional who really needs everything the iPad Pro has to offer, it’s not hard to see why someone would opt for the Air over the Pro — and why demand is apparently down.
Moving forward, it will be interesting to see where prices on the iPad Pro will land in the coming weeks, which is the heart of the holiday buying season. Although Apple won’t offer tablet discounts at its stores, third-party retailers like Best Buy and Amazon will almost certainly offer them. By how much remains to be seen.
Bryan M. Wolfe has over a decade of experience as a technology writer. He writes about mobile.
Goodbye, iPhone 15 Pro Max. Why did I barely know you?
My year with the iPhone 15 Pro Max is almost up, and as I prepare to send it away as a trade-in for the iPhone 16 Pro Max, I thought I’d gather up my favorite photos taken with the top iPhone, show them off here, and generally sing its praises.
But as I went through my gallery, I was surprised to find that, unlike other years, I hadn’t taken all that many photos with the iPhone. I began to question why and whether that would change with my incoming iPhone 16.
Not many photos?
Apple iPhone 15 Pro Max Andy Boxall / Digital Trends
Here’s what the inside of the iPhone 16 Pro looks like
A bit over a week ago, we covered how the iPhone 16 is a major step forward in terms of repairability. Now, iFixit has posted its teardown video of the iPhone 16 Pro and the Pro Max, giving us a look inside the device and showing how all the components fit together. To quote the video, Apple has “massively simplified” the disassembly process and made it easier to access several vital components. The video is only about 10 minutes long, so give it a watch. The biggest takeaway? Apple has made it more repairable, earning a provisional score of 7/10 from iFixit.
The video shows the redesigned chassis and its back-glass entry, a far less risky alternative than entering the phone through the screen. If you’ve never done anything like this, it can feel intimidating in the same way that your high school bully (who you’re pretty sure was in his early 20s) looming over you felt. There are lots of small components and connectors to keep track of, as well as fragile ribbon cables you need to be careful when removing.
I have a love-hate relationship with the iPhone 16 Pro Max
Apple just launched the iPhone 16 line, and it’s been quite an upgrade this year. Though the base models got some nice updates, like the A18 chip and some of the best colors I’ve seen from Apple in years, I’m still all about the Pro models. Once you go with 1TB storage and 120Hz ProMotion displays, it’s hard to go back.
This year, things are a little different. Ever since Apple introduced a Pro model, I’ve always gone for the smaller variant. After one year with a Plus model phone, I learned that I simply don’t care for large phones, so I never tried out a Pro Max. I’ve always just gawked at how humongous the size is, and this year, Apple went ahead and made it even bigger with a 6.9-inch display instead of 6.7 inches.
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