With its new unskippable ad feature, YouTube might end up killing ad blockers once and for all. Currently, the video platform is experimenting with server-side ad injection, which means the ads would appear directly in a video’s stream, bypassing ad blockers.

A Google spokesperson explained the test to Gizmodo: “YouTube is improving its performance and reliability in serving both organic and ad video content. This update may result in suboptimal viewing experiences for viewers with ad blockers installed. Ad blockers violate YouTube’s Terms of Service, and we’ve been urging viewers for some time to support their favorite creators and allow ads on YouTube or try YouTube Premium for an ad-free experience.”

While YouTube claims that watching ads helps support users’ favorite creators, a Redditor said they’re getting 90 seconds of unskippable ads “before every video,” which makes the platform pretty much useless.

As a matter of fact, YouTube has been adding as many ads as it can to videos on the platform, as users occasionally have to sit through three ads before a video starts, a few more while watching the content, and a final ad after the video ends.


This is why, instead of using an ad blocker, I decided to pay for YouTube Premium. Not only did I leave the platform’s miserable ad-based experience behind, but I also learned to enjoy other perks, such as listening to a video in the background and downloading as many videos as I want when I’m on a trip with no cellular connection.

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The post Ad blockers won’t work with YouTube’s new unskippable ad feature first appeared on

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