Report: Google working on an AirTag competitor, codenamed “grogu”

Personal trackers became popular with Tile, but Apple’s AirTag is what really sent the market on fire. Although Apple has faced a lot of controversy with the product, AirTags are becoming the de facto tracker for the masses.

According to Wojciechowski, the purported Google tracker would be very similar to an AirTag. It could include a speaker, come in multiple colors, and might also support Bluetooth LE and ultra-wideband (UWB).

That last part is really interesting. Since the Pixel 6 series, Google has included UWB tech in its phones. However, it hasn’t done anything of any real substance with this tech. By releasing a tracker, Google could put this tech to work by allowing users to get ultra-specific location data for their trackers (and, thus, what that tracker is attached to).

Unfortunately, Wojciechowski doesn’t have any information on  the real product name for the alleged Google tracker. We also don’t know when it would launch. However, it’s reasonable to assume Googe could announce this technology at Google I/O in the Spring and then launch the product in October at its annual hardware event. Time will tell!