From layoffs to not paying bills, Twitter has been on a cost-cutting drive since the Elon Musk acquisition. The latter has resulted in lawsuits from landlords and vendors, though one partner Twitter is not antagonizing is Google.
The Information reported on Friday how “Amazon had threatened to withhold payment for advertising it runs on Twitter because the social network for months refused to pay its Amazon Web Services bills for cloud computing services.”
In contrast, Twitter continues to pay its Google Cloud bill, though it tried to renegotiate a contract that stipulates $1 billion in Google Cloud spending over a five-year period. Google is said to have refused. (For comparison, the Amazon deal is $510 million over 5.5 years. Twitter originally planned to run the timeline component on Amazon’s cloud but has yet to do so, with AWS currently used for Twitter Spaces.)
The two companies have worked on:
- Twitter: Helping customers find meaningful Spaces with AutoML
- Twitter: gaining insights from Tweets with an API for Google Cloud
- Modernizing Twitter’s ad engagement analytics platform
Yesterday’s report reveals that “Google is an even bigger advertiser on Twitter than Amazon.” Anecdotally, Android ads about Google Messages are fairly common. Google’s various social accounts remain active on the platform, though Search Liaison did create a Mastodon account pretty early on. No major brand accounts have followed.
During the Apple-Twitter drama of late November/early December, reporting emerged that Apple was Twitter’s biggest ad buyer during Q1 2022 with $48 million spent, or 4% of Twitter’s total revenue for that quarter.
Another aspect of the Google-Twitter relationship are the Tweets that appear in Search. In 2015, the two companies struck a licensing deal to have Twitter posts instantly show up in Google Search results. This is very useful for live events, like sports, and presumably a continuing revenue source for Twitter.
That close relationship helped convince Musk and Davis that antagonizing Google by not paying the cloud bill wasn’t worth the risk, the person said.
More on Twitter:
- Twitter to charge for SMS-based two-factor authentication – How to use Google Authenticator instead
- Twitter will let you avoid its algorithmic ‘For You’ tab after all
- Twitter officially bans third-party clients in new developer agreement
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