From www.sammobile.com
Quick Points
- Samsung's Galaxy Watch sales have fallen, with a 7% market share in global smartwatch shipments in Q1 2025, placing them fourth behind Apple, Huawei, and Xiaomi.
- Apple's market share also decreased by 9 percentage points, while Chinese brands like Huawei, Xiaomi, and IMOO gained market share significantly.
- Samsung plans to launch new smartwatches in July 2025 in hopes of regaining market share.
Recently, we had two reports, one from Canalys/Omdia and the other from IDC, claiming that Samsung was fourth in global smartwatch shipments in Q1 2025. Now, we have a third report claiming that Samsung isn’t in the top three.
According to Counterpoint Research, Samsung had a a 7% share in global smartwatch shipment in Q1 2025, giving it a fourth place on the chart. In the first, second, and third place are Apple, Huawei, and Xiaomi, with 20%, 16%, and 10% shares.
In Q1 2024, Samsung had a 9% share, which means that the South Korean tech giant’s market share has fallen by 18 percentage point. However, it isn’t just Samsung whose share has dropped. Apple’s share also fell by 9 percentage points.
The three other brands on the chart, Huawei, Xiaomi, and IMOO, all of which happen to be Chinese, have gained market share by 53, 53, and 23 percentage points. It shows that more and more people are preferring affordable models over costlier ones.
Galaxy Watch 8 series could help Samsung
Samsung is going to launch its next set of smartwatches, which may include the Galaxy Watch 8, Galaxy Watch 8 Classic, and the Galaxy Watch Ultra 2, on 9 July 2025. Hopefully, these models will help the brand gain market share.
Abid Iqbal Shaik – Writer
First Samsung device: Galaxy S II
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.
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Sounds Nerdy Insights
- What's missing here? The article doesn't delve into the specific reasons behind Samsung's decline in smartwatch sales. Understanding the factors contributing to this drop is crucial for devising effective strategies for improvement.
- What could go wrong? Samsung's upcoming smartwatch releases may not address the key issues leading to their market share loss. Without a clear understanding of consumer needs and preferences, the new models might not resonate with the target audience.
- User Experience Lens: Samsung needs to focus on user feedback and preferences to ensure that the new Galaxy Watch models offer features and pricing that align with what consumers desire. Improving user experience through intuitive design, seamless integration, and value for money could help Samsung regain its competitive edge in the smartwatch market.
- Signature Focus: For the average consumer, this shift in market dynamics could mean more competitive pricing and a wider range of options from various brands. However, if Samsung fails to address the underlying reasons for its sales decline, consumers may miss out on innovative features and quality products.
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