- An analyst believes that Samsung has no interest in making a rollable phone.
- The analyst believes Samsung lacks interest because of its strong grip on the foldable market.
- They also believe that Samsung’s monopoly on the foldable market may lead to other OEMs pursuing sliding phones as a way to stand out from the market leader.
When it comes to screen technology, Samsung isn’t afraid to do a little experimenting. For example, during Display Week 2022, the South Korean tech giant showed off two prototype panels: one could fold twice and a multi-rollable. However, one analyst believes that Samsung has no interest in developing commercial rollable (slidable) phones and that could lead to others pursuing the option before Samsung.
According to The Korea Herald, CEO and top analyst of UBI Research, Yi Choong-hoon, believes Samsung is uninterested in making phones with expandable screens. His reasoning for Samsung’s lack of interest is that he believes the foldable and rollable phone markets overlap, which makes it “difficult for slidable phones to create its own market.”
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