Are you less satisfied with Netflix? You’re not alone. A new survey finds that user satisfaction with the streaming service has fallen in the past year. 

The findings come from research firm Whip Media, which polled 2,011 US consumers for their views on the major streaming services. It found that Netflix ranks sixth in satisfaction, down from fourth place in last year’s survey. 

The newest results show the streaming giant dropping behind Paramount+ and Apple TV+. That said, 77% of the survey respondents are still satisfied with Netflix. Nevertheless, it represents a “continuation of a three-year downtrend in overall satisfaction,” Whip Media notes. 

The survey results

(Credit: Whip Media)

In contrast, Max (formerly HBO Max) holds the top spot, with an 88% satisfaction ranking. Meanwhile Hulu, which is about to merge with Disney+, came in second with an 87% rating. 

The survey was conducted in July, when Netflix was cracking down on account sharing, which may have caused some users to sour on the service. In addition, Whip Media’s survey found that many US consumers no longer view Netflix as a must-have streaming service. 

Netflix indispensability rating falling

(Credit: Whip Media)

“More significantly, the platform’s #1 rank in the category of ‘indispensability’ also weakened for a third year,” Whip Media adds. “We asked respondents, ‘if you could only have one streaming service, which would it be?’ In 2023, 27% chose Netflix as the one service they would keep compared to 41% in 2021.”

It doesn’t help that Netflix is preparing another price hike, according to The Wall Street Journal, which could further drag down the company’s satisfaction rating.

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On the bright side for Netflix, Whip Media finds that user satisfaction has been falling among the top streaming providers, such as Disney+ and Max. Still, user satisfaction is rising among the mid-tier players including Apple TV+, Hulu, Peacock, Prime Video, and Paramount+, which signals that competition in the streaming market is only growing more intense. 

Results on probability user will keep a streaming service

(Credit: Whip Media)

The other problem facing the streaming market comes from some consumers canceling.  “Among the 30% of subscribers that said they plan to spend less, 52% said that canceling their service(s) indefinitely or temporarily were the most common actions, respectively,” Whip Media added. “Notably, 37% said they would use more free streaming services.”

Want to make your opinion on streaming services known? Rate your favorite streaming services in PCMag’s new survey—you might win $250.

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