OnePlus Open might destroy Google’s Pixel Fold marketing campaign by being thinner

Since its debut over the summer, Google has put a lot of weight behind marketing the Pixel Fold as “the thinnest foldable of all.” The upcoming OnePlus Open, though, may crush that campaign, as it is said to be thinner.

A leak from @MysteryLupin on Twitter/X (the same source responsible for a bunch of Pixel 8 leaks) shows off a few more images of the upcoming OnePlus Open, as well as confirming many of its specs: 67W charging, 512GB of storage, 16GB of RAM, OxygenOS 13, and a $1,699 price tag.

But also mentioned is the line “Thinnest foldable available in [North America].”

Presumably, that’s a claim that OnePlus will make with the launch of the OnePlus Open next week. It’s not a spec we know at this time, as dimensions have yet to surface, but if true, it’s a claim that would absolutely crush a central point of Google’s market for Pixel Fold, as Google repeatedly calls the Fold “the thinnest foldable of all” with the footnote that the claim only applies “among foldable phones in markets where Pixel Fold is sold.”

Thanks to its 5.8mm thickness when unfolded (12.1mm when folded), the Google Pixel Fold does indeed earn the crown for being the thinnest foldable in a lot of markets. It’s not the single thinnest foldable out there – the Honor Magic V2 currently holds that title – but it’s thinner than the Galaxy Z Fold 5 that it primarily competes against (6.1mm unfolded, 13.4mm folded).

The OnePlus Open might not feel as if it’s that thin, however; early looks at the device suggest its rear camera module will be absolutely massive.

An October 19 launch date has been confirmed for the OnePlus Open, putting its launch exactly a week away.

More on OnePlus:

• The foldable OnePlus Open will reportedly launch for $1,699 in the US
• New OnePlus smartwatch might launch next year, because the first one was just so good
• OnePlus says it won’t make a flip phone even though that’s what people are actually buying

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