Key Takeaways

  • Enjoy steep discounts on big-ticket items and essentials during Amazon’s exclusive Prime Day event.
  • Stay connected and set up deal alerts to receive notifications on hot deals during Prime Day.
  • You need a Prime membership to access Prime Day deals, or explore sales on other platforms like Target, Best Buy, and Walmart.

It’s no secret that things are expensive these days. So, many of us like to hold off on buying things like TVs and speakers, or even more boring items like smart plugs, until the various major shopping holidays to take advantage of higher-than-normal discounts. We recently passed Memorial Day, which tends to have superb sales as a way to kick off the summer. Luckily, you don’t need to wait until Black Friday deals start dropping late this fall to find cheaper prices on items you need or want. Amazon graces us all with a sale right in the middle of the summer called Prime Day.

What is Prime Day?

Take advantage of steep discounts on this shopping holiday

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Person getting money out of a wallet

Allef Vinicius on Unsplash

Prime Day is an Amazon-specific shopping holiday. The company started Prime Day on its 20th birthday on July 15, 2015, as a way to celebrate its Prime members. The event has grown massively since then, now encompassing two days instead of just one. It is ripe with deals exclusively for Prime members, featuring discounts on top brands and small businesses alike. You can typically find savings on big-ticket items like televisions, gaming consoles, and speakers, along with essentials like food storage, batteries, soaps, and more.

When is Prime Day?

A summertime celebration

On June 25, Amazon announced Prime Day 2024 would start on July 16 and run through July 17.

“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime.

What deals will there be on Prime Day?

Prime Day is full of surprises

Memorial Day TV sale

Amazon doesn’t announce deals until closer to the big day, with lots not getting revealed until during the event. In fact, Amazon tends to sprinkle new deals throughout those two days, so it’s always full of surprises as to what you’ll find on sale.

Ahead of this year’s event, Amazon said new promotions will go live as often as every five minutes. The company also revealed it will bring back invite-only deals for 2024, meaning Prime members can request to gain access to certain promotions before they go live and eventually sell out. Of those, Amazon teased a 40 percent off deal on Sony wireless headphones and a 30 percent discount on Peloton products.

You don’t wait for Prime Day to save on Amazon devices and services. The company says Prime members can save up to 68 percent on devices like the Echo Show 8 and Fire HD 10 in the weeks leading up to the event. Of course, if you’re patient, those same devices will almost certainly be more significantly discounted on Prime Day proper.

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It’s important to remember that not everything on Amazon will be on sale for Prime Day. However, hundreds of thousands of discounts will be available across just about every category.

How do you know what’s on sale?

There are lots of ways to stay connected

A 4th gen Echo, an Echo Dot, and an Echo Show.

Chances are, you don’t want to sit at your computer browsing items all day come Prime Day to figure out what might be on sale. Luckily, there are a few ways you can get notified and stay in the loop with discounts.

First, you can opt-in to emails from Amazon to give you updates on deals and events. For a more personalized approach, you can create deal alerts for recent Amazon searches or viewed items. To do so, visit the Prime Day event page on the Amazon App between now and Prime Day and create a deal alert. Then, once Prime Day is here, you’ll get push notifications if any of those items go on sale.

If you have Alexa, you can ask it to give you deal notifications for anything on your Wish List, Cart, or Save for Later. You can also ask Alexa to remind you when Prime Day starts.




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Finally, we’ll be sharing our favorite deals throughout the two days here at Pocket-lint. If you’re in the market for some tech or entertainment, you can check back here to see what we’ve dug up for you.

Do you need a Prime membership to shop Prime Day deals?

It’s a celebration for members

A screenshot of the Amazon Prime membership website.


Yes, you do need a Prime membership to enjoy the discounts on Prime Day. You can create a free 30-day trial before Prime Day begins or sign up for a membership for $14.99 per month or $139 per year. A Prime Membership includes free, fast shipping, unlimited access to movies and TV shows on Prime Video, access to songs and podcasts with Amazon Music, free games from Prime Gaming, more than 3,000 books with Prime Reading, unlimited photo storage with Amazon Photos, and deals at Amazon Fresh and Whole Foods Market stores across the U.S. Plus, of course, excellent savings on Prime Day.

If you don’t have and don’t want a Prime membership, other retailers tend to have their own sales around the same time to compete with Amazon. Target, Best Buy, and Walmart all typically offer steep discounts that overlap with Prime Day, and small businesses have also started participating. If you want to stay away from Amazon, you may still be able to find some worthy deals across a variety of platforms and retailers.

Amazon Prime

Amazon Prime needs no introduction, and it’s easy to see why. Between perks like one- and two-day delivery and access to Prime Video, the service offers a lot value for the cost of a $15 monthly subscription.

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The post Prime Day 2024 dates revealed: Everything you need to know first appeared on

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