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Snapchat is jumping on the AI image generation bandwagon

Snapchat is getting in-house AI image generation. As reported by TechCrunch, Snap has announced a new text-to-image model that’ll be used in a variety of Snapchat features. The company says that the on-device model is capable of producing high-resolution images in under one and a half seconds, using an iPhone 16 Pro Max.

Snap says that it developed its own AI model, which is “capable of generating high-resolution images for mobile devices in just seconds.” This new on-device capability will power “AI Snaps, AI Bitmoji Backgrounds, and more,” and Snap expects to bring it online this year.

As TechCrunch points out, Snapchat has previously leveraged third-party AI to power certain features. For example, Google Gemini has powered both a Lens-style visual search feature and Snapchat’s My AI chatbot.

Coming soon to a Snapchat near you

Snap says it wants to get Snapchat’s homespun AI model up and running “in the coming months.” Given it’s an on-device process, how well it’ll work for you depends on which phone you’re packing. If you’ve got a high-end phone (like the aforementioned iPhone 16 Pro Max), you can probably expect results within a couple of seconds. More entry-level models will take longer to perform the same generative tasks, if they’re compatible at all.

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