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Samsung’s new QD-OLED panels get Pantone’s stamp of approval for color accuracy
By Simon Cohen
CES 2024 has been dominated by TV manufacturers touting massive increases in brightness. You can count Samsung among them, but with a slight twist — the giant electronics firm says its latest QD-OLED TV panels aren’t just bright, they’re also color-accurate, and it says it has the receipts to prove it.
Specifically, we’re talking about Samsung Display — the Samsung subsidiary that designs and fabricates the displays that eventually get integrated into TVs you can buy from companies like Samsung Electronics and Sony (yes, Sony’s QD-OLED TVs use Samsung Display panels).
Samsung Display says its latest generation of QD-OLED (quantum dot-OLED) panels can achieve an impressive 3,000-nit peak brightness. But since Samsung Display isn’t alone on that claim (LG Display has made an identical claim for its latest WOLED panels), it’s putting an equal weight on its panels’ color accuracy. Apparently, that accuracy is good enough to meet a very strict standard: Pantone certification.
For decades, Pantone has been the leading authority on color in both the print and electronic worlds, and Samsung Display says that its newest panel is the first to receive Pantone’s stamp of approval.
If that doesn’t impress you, then maybe this will: Professional color grading monitors — which require the highest degree of color accuracy — will soon be available with Samsung’s QD-OLED panels. Only Sony’s professional-grade RGB OLED panels have historically been accurate enough for such a task.
As editor at large Caleb Denison points out in his excellent Samsung Display booth tour video — which has a lot more info on the latest QD-OLED tech — 2024 consumer TVs that incorporate these new panels likely won’t reach that full 3,000-nit peak brightness level (panel longevity concerns will result in an abundance of caution), but they will almost certainly deliver on both color brightness and color accuracy at a noticeable level.
Our first opportunity to see this for ourselves will be when Samsung Electronics and/or Sony send us their newest QD-OLED TVs for testing.
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Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
Does QD-OLED have a burn-in problem?
For years, as the largest maker of OLED TVs, LG has had a great story to tell about OLED’s many advantages. Things like black levels, contrast, and overall picture quality.
On the flip side, rival Samsung has battled against it for just as many years, spending millions of dollars highlighting one of the perceived drawbacks of OLED TV technology: permanent image retention (otherwise known as burn-in). So it’s not surprising, now that Samsung has finally embraced OLED tech, that LG might want to return the favor.
Samsung S95C OLED hands-on review: it’s time to get excited
What could be worth traveling 3,000 miles in a cramped airplane to New Jersey? The chance to go hands-on with not one, but three of Samsung’s most hotly anticipated TVs for 2023.
I got up close and personal with the 65-inch QN95C Neo QLED, the 75-inch QN900C 8K Neo QLED, and the 77-inch S95C QD-OLED. I had Samsung representatives on hand to address questions as I had them, and I got the opportunity to make some comparisons among the TVs that I don’t often get a chance to do so soon after the TVs have been announced.
Samsung prices its 77-inch QD-OLED at $4,500. Presale starts now
Confirming an earlier leak, Samsung has formally announced the price of its 77-inch 4K QD-OLED TV, the S95C. The new model which was shown first at CES 2023, will sell for $4,500.
, and Samsung says shipments will begin later in the month. Those who buy the TV during the preorder period will also qualify for free professional installation, which Samsung says is worth $250.
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