Apple Arcade user volume nearly matches Nintendo Switch Online and Steam players

Apple continues to expand its hold on the gaming market, with a new report showing that 10% of U.S. consumers play Apple Arcade titles weekly.

Launched in September 2019, Apple Arcade is Apple’s video game subscription service. Apple Arcade allows users to pay a flat $6.99 monthly fee to access a catalog of mobile games and features no in-app purchases or advertising.

According to Midia Research, Apple Arcade has steadily grown its fanbase. To date, about 10% of U.S. consumers access the service weekly.

The same data says that Apple’s weekly player base is approximately the same as that of Nintendo Switch Online and Steam, with each having 11%. Furthermore, the report highlights that Apple’s performance is twice as much as Ubisoft+ and Nvidia’s GeForce Now, which have 5% and 4%, respectively.

Currently, players can access Apple Arcade titles on their iPhone, iPad, Apple TV, and Mac. However, the Apple Vision Pro will launch with over 100 Apple Arcade titles.

In 2023, Apple Arcade’s Hello Kitty: Island Adventure was nominated for The Game Award’s Best Mobile Game, but was ultimately beaten out by Honkai: Star Rail.