web analytics
Apple

Apple Responds to Huawei Threat by Slashing iPhone 15 Prices in China

From www.macrumors.com

Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a bid to boost sales in its biggest smartphone market and counter a strong showing by Huawei.

iphone 15 china
The discounts run from May 20 to May 28 and are steeper than the price cuts that Apple introduced in February.

For example, on its official store on Alibaba Group’s Tmall site, Apple is offering discounts of up to 2,300 yuan ($318) on select models. A top-of-the-line 256GB iPhone 15 Pro Max can now be bought for 7,949 yuan ($1,199), compared to its 9,999 yuan price tag when the device was released in September.

Meanwhile, an entry-level 128GB ‌iPhone 15‌ model is currently being offered at the discounted price of 4,599 yuan ($636), down from its previous price of 5,999 yuan.

Apple has become dependent on discounts to shift ‌mid-cycle ‌iPhone 15‌‌ stock, with strong competition from Huawei’s latest high-end series of Pura 70 phones said to be partly behind the most recent drop in sales. Apple’s previous discounts in February were thought to be a response to growing interest in Huawei’s homegrown Mate 60 series, which launched last August.

Apple sales in China dropped 13 percent to $20.8 billion in the quarter ended December, falling short of the $23.5 billion predicted by analysts.

However, despite a gloomy outlook for 2024, Apple’s previous promotions in February are believed to have helped counteract its sales slowdown in China. Reuters reports that Apple’s shipments in the country increased by 12% in March, a significant improvement from the first two months of 2024, when the company experienced a 37% slump in sales.

Popular Stories

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by

A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple’s guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user’s old …

When to Expect the Next iPhone SE to Launch

It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch…

OLED iPad Pro Users Report ‘Grainy’ Displays, But It May Not Be a Defect

Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted…

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by

There are concerning reports on Reddit that Apple’s latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users’ photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other…

iPhone 16 Lineup Rumored to Come in These Two New Colors

Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup’s color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or “Natural Titanium,” and rose….

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is…

[ For more curated Apple news, check out the main news page here]

The post Apple Responds to Huawei Threat by Slashing iPhone 15 Prices in China first appeared on www.macrumors.com

New reasons to get excited everyday.



Get the latest tech news delivered right in your mailbox

You may also like

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

More in Apple

0
Would love your thoughts, please comment.x
()
x