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, Executive Editor

Apple’s first big AI innovation in 2024 may be… smarter ads

Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He’s still waiting for that to come back in style tbh.

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The post Apple’s first big AI innovation in 2024 may be… smarter ads first appeared on www.macworld.com

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