Siri iOS 17 on iPhone 14 Pro

(Image credit: Future / Apple)

It’s no secret that Apple’s Siri is a digital assistant that lags behind the rest. In a world where Alexa, Google Assistant, and chatbots like ChatGPT have shown how great things can be, Siri has proven itself to be a sub-par alternative. With the exception of Samsung’s Bixby, it’s perhaps the last assistant that most would turn to in a pinch. So it’s no surprise to anyone that Apple is rumored to be working on some big upgrades.

Those upgrades are said to be on the back of work that Apple is currently doing on internal generative AI tools. We’ve been hearing various rumors to that effect for months now, and with OpenAI technology fueling competing products, it’s understandable that Apple is looking at how large language models (LLMs) can be used to improve the way Siri deals with requests and then provides its answers. Now, a new report suggests that the fruit of Apple’s labor could be ripe for picking as soon as this year’s WWDC event, likely to be held in June.

If that’s correct, we can then expect the Siri upgrades to be rolled into the upcoming iOS 18 software, a release that is likely to arrive in September alongside the iPhone 16 and iPhone 16 Pro. Whether or not the software would require Apple’s best iPhones is a question for another day, but with generative AI tipped to give Siri an upgrade things could be about to get very interesting indeed.

The rumor

This latest rumor comes via the Naver blog and user account “yeux1122,” a source that has shared details relating to Apple in the past. Citing a “related developer source,” the post claims that Apple has made progress in bringing generative AI technology to Siri and that it’s based on Apple’s Ajax model. Hard information on Ajax is hard to come by, but Bloomberg’s Mark Gurman shared details about it previously — it’s a model that Apple has been using to build internal chatbots, he says.

The Naver post continues, saying that there are a few features that we can expect from the Siri upgrade. They include some sort of persistence across devices as well as a new Apple-specific creational service. It isn’t immediately clear what that could be, but it could relate to Shortcuts and the apps that tie into it. There is also talk of Siri being linked to external services as well, something that could potentially really improve its capabilities if done correctly. Like so much of this report, however, we’ll need to see specifics before we can be sure.

The report believes that Apple will have all of this ready to show off at WWDC, which means we’ll only have to wait a few months before it’s made public. It’s worth noting that this particular Naver account has a mixed record with these things, too, so we’ll have to wait until closer to WWDC’s June date before we can be sure this is going to happen.

Siri Plus, coming soon

This isn’t the first time that 2024 has been tipped as a big year for Apple’s AI plans. Gurman previously hinted as much, and the year is shaping up to be a big one for Apple.

Not only will there be new iPhones later this year but a whole iPad lineup refresh is also in the works. A big AI push would be a huge undertaking for Apple in a quiet year, but factor in the potentially imminent Vision Pro release, and 2024 could well push Apple to its limits.

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iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to ‘explain’ those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn’t looked back. Since then he’s seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He’s been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

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The post Generative AI could bring huge Siri upgrades to the iPhone when iOS 18 ships this summer and Apple is tipped to preview it all at WWDC 2024 first appeared on

Generative AI could bring huge Siri upgrades to the iPhone when iOS 18 ships this summer and Apple is tipped to preview it all at WWDC 2024

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