If you own an iPhone or an iPad, you should be on the lookout for a cunning attack that targets Apple users by weaponizing the “Reset Password” notification.

On March 23, entrepreneur Parth Patel took to Twitter to share his experience of being targeted by this novel phishing attack. One night, all of Patel’s Apple devices started receiving a torrent of “Reset Password” notifications. These are system-level alerts, so he had to clear all of the 100+ notifications individually in order to use his iPhone or iPad again.

Last night, I was targeted for a sophisticated phishing attack on my Apple ID.

This was a high effort concentrated attempt at me.

Other founders are being targeted by the same group/attack, so I’m sharing what happened for visibility.

🧵 Here’s how it went down:

— Parth (@parth220_) March 23, 2024

15 minutes later, Patel received a phone call from someone spoofing the official Apple Support number. He answered their call and asked them to validate some personal information to prove they were real. Shockingly, they were able to answer most of his questions correctly, including his date of birth, email address, phone number, and home address.

Eventually, the callers gave themselves away when they called Patel “Anthony,” at which point he realized that they were likely pulling data from a company called People Data Labs. Near the end of the call, they asked Patel to share a one-time password he’d received via text. Below the code from Apple, it says the following: “Don’t share it with anyone.” If he told them, or hit “Allow” on any of the notifications, the attackers could have stolen his account.


Patel isn’t alone, either. A cryptocurrency hedge fund owner named Chris told KrebsOnSecurity about a similar phishing attempt he experienced in late February.

“The first alert I got I hit ‘Don’t Allow’, but then right after that I got like 30 more notifications in a row,” Chris told the site. “I figured maybe I sat on my phone weird, or was accidentally pushing some button that was causing these, and so I just denied them all.”

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