Published Mar 4th, 2024 6:50AM EST

Apple iPad Pro Display

Image: Christian de Looper for BGR


Apple is widely expected to launch a new slate of iPads and the M3 MacBook Air models sometime this month or early April at the latest. But if a couple of recent reports are accurate, the OLED iPad Pro and M3 MacBook Air announcements might drop sooner than we thought. It could happen this week. Apple might do it via regular press releases and website updates rather than any sort of media event.

It might seem unusual, but I think I know why. It might all have to do with the iOS 17.4 update that will enable iPhone sideloading in Europe.


The reports dropped on Sunday in the following order. First Mark Gurman released his weekly Power On newsletter on Bloomberg. He focused on Apple’s abandonment of the Apple Car project after years and billions poured into research and development.

It’s in this report that Gurman said Apple will release new products in the next “several weeks.” But he said Apple will not hold a traditional launch event. That’s even though the updates are significant enough to call for one.

On the tablet side, Apple will unveil the first OLED iPad Pros, the sixth-gen iPad Air complete with a 12.9-inch model, and a redesigned Magic Keyboard. As for the MacBook Air, Apple will equip the 13-inch and 15-inch models with the powerful M3 chip that launched a few months ago.


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The post OLED iPad Pro and M3 MacBook Air might launch this week, and here’s how I know first appeared on

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