Disney Plus crackdown on password sharing begins in the US

The streaming platform Disney+ will begin restricting users from password sharing. According to an email obtained by The Verge, subscribers in the United States have been introduced to new Terms of Service, making it harder for people to access the service using log-in credentials that aren’t theirs.

Here’s how the Service Agreement explains what a household is: The collection of devices associated with the subscriber’s primary personal residence used by the individuals who reside therein.

Source: Disney

Users learned that Disney will add limitations on sharing the account outside of the subscriber’s household, and the service can “analyze the use of your account to determine compliance”.

The agreement is already in effect for new subscribers in the US and Canada, and it is also affecting Hulu, another streaming service owned by The Walt Disney Company. Old members will feel the effect by March 14.

The change comes just several months after Disney+ increased prices for a second time in the span of 13 months. The ad-free tier is currently $13.99, while the one with ads is $7.99 per month.

Via